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TRAFFIT integration with Google Analytics and GA4

Candidate acquisition | Data analysis | Recruitment marketing
Google Analytics + GA4

Analyze traffic to your Careers page and job posts

What is Google Analytics + GA4?

Google Analytics / GA4 is an analytics tool that is used to analyze traffic to websites and applications. It is a free software that allows you to collect and analyze data on candidate behavior.

Google Analytics allows you to track the number of visits, traffic sources, time spent on the site, rejection rate, conversions, as well as other key performance indicators of the site.

Benefits of integrating TRAFFIT with Google Analytics + GA4:

TRAFFIT’s integration with Google Analytics / GA4 allows you to understand where candidates visiting your Careers page and job posts are coming from (e.g., search engines, social media, etc.), what pages they are viewing, what actions they are performing, and what content is most popular.

This information is extremely valuable for optimizing recruitment campaigns and increasing candidate engagement.

Installation:

This integration is built-in – simply log in to your TRAFFIT to use it, or contact your Key Account Manager to enable it!

You can also use this article from our knowledge base:
How to add Google Analytics scripts to TRAFFIT
14 days free trial
No credit card required

Requirements

  • active TRAFFIT account
  • active Google Analytics or GA4 account

Integration method

Built-in

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