SEM Specialist

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Are you recruiting for the position of SEM Specialist?

Are you starting your recruiting process for the position of SEM Specialist in your company and wondering how to start creating a job offer? We’re here to help. We have prepared a small cheat sheet for you below, which will help you understand what a SEM Specialist is responsible for. Once you have got to know it, feel free to use our job offer template as a whole or as an inspiration in your recruitment.

What does a SEM Specialist do?

SEM Specialist is responsible for all marketing activities, including advertising and website promotion, aimed at the best possible positioning in the search engines.

Role in the organization:

Do you know how SEM differs from SEO, and your strategic thinking characterises you from the first minute of work? If this is true and you are also experienced in running a campaign on your own, contact us! We offer work in a good location where your opinion matters!

Our requirements:

  • at least two years of experience in a similar position
  • documentation of experience in managing PPC campaigns
  • knowledge of analytical tools, e.g. Google Analytics, WebTrends, NetInsight
  • understanding of performance marketing and online customer acquisition
  • ability to strategically approach an online campaign
  • knowledge of the latest trends in SEO and SEM
  • goal-oriented and positive attitude
  • very good knowledge of MS Office
  • knowledge of the English language

Your responsibilities:

  • independent running of SEM campaigns
  • analysis of user behavior
  • competition monitoring
  • analysis and optimization of structures, phrases and keywords
  • optimization, reporting and preparation of recommendations
  • campaign budget management


  • the opportunity to develop and improve your competences within interesting projects
  • work in a well-coordinated team of specialists in their field
  • great freedom in making decisions
  • working with the most modern toolset
  • team integration events and endless coffee and tea

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