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Semcore

How Semcore improved collaboration with Hiring Managers thanks to Traffit

Learn how the new ATS ensured a smooth flow of information between the recruitment team and Hiring Managers

Company snapshot
Semcore
Number of employees
51-200
Industry
SEO & SXO Agency
Using TRAFFIT since
May 2024
Favourite features
Before Traffit:
Combination of ATS & Excel
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Customer

Semcore is the first and one of the best SXO agencies in Poland. Since 2012 it's multiplying the potential of brilliant companies online, acquiring traffic for them and turning it into conversions.

Semcore marketing strategies are a unique mix of SEO and UX. Their core services include SEO, SXO and Google Ads. They specialize in technical optimization, link building, content marketing, UX and analytics, performance marketing and marketing strategies.

Problem

ATS functioning simultaneously with Excel as the primary tool for exchanging information with Hiring Managers.

Hiring Managers preferred to store information about candidates and their applications in Excel because managing them there was more convenient for them.

Why so? The ATS used before Traffit did not allow to collect the kind of data Hiring Managers needed to make decisions. This is why they stored the data they were interested in using notes in Excel. But this content could not be filtered by. At the same time Semcore was running very demanding recruitments in which smooth cooperation between Hiring Managers and the recruitment team was crucial.

“The main problem when using Excel as a “support tool” in recruitment is the need to duplicate information that is already in the ATS and to keep an eye on the validity of the data in multiple files or tools."
ANNA SYKUT, PRODUCT MARKETING MANAGER IN TRAFFIT

Goal

Introducing a single tool to collect applications, manage candidates' statuses and communicate with Hiring Managers.

Everyone involved in recruitment understood the value of storing all these information in one place.

They also wanted to be able to collect exactly the information they needed to select the right person - not just the rigid list offered by the previous system's provider.

“I needed an ATS system that, above all, would meet all the needs of our Hiring Managers. I already had the opportunity to recruit using Traffit, so I was right suspecting that they would quickly become friends with it"
PATRYCJA MIGASZEWSKA, PEOPLE BUSINESS PARTNER IN SEMCORE

TRAFFIT role

The first step after implementing Traffit was to create user accounts for Hiring Managers.

Gaining access to the new system has given them the ability to have a full view of candidates' pipelines, leave notes visible to the entire recruitment team, and respond to new applications more quickly.

In the next step, the candidate's profile was configured. Thet team has created new fields to collect additional information from applicants; making it easier for Hiring Managers to make the right choice.

Last but not least - the onboarding process ended up with the implementing email automation to both candidates and Hiring Managers. This additional form of notifying Hiring Managers about new applicants and their next steps intended to make communication even faster and more efficient.

Result

Hiring managers can see the entire candidates' pipeline and can react faster to changes in candidate stages.

When a new application hits the indicated stage, the Hiring Manager is notified via email and has 24 hours to respond. Except for random situations, Hiring Managers respect this rule.

Time to Reject:
2 days
Before implementing Traffit it was 4-5 days
Time to Offer:
20 days
Before implementing Traffit it was more than 40 days
24 hours
The time Hiring Manager usually responds to a received notification & evaluates the application
“The first vacancies ran in Traffit attracted several hundred candidates
- and yet, after they were filled, the Hiring Manager said that recruitment
had never gone so smoothly before!"
PATRYCJA MIGASZEWSKA, PEOPLE BUSINESS PARTNER IN SEMCORE

Conclusion

Before starting any process, it's a good idea to design the timeline along with the Hiring Managers.

It is also worth to clearly communicate to the Hiring Managers what metrics will be analyzed at the end of the process. It is easier for Hiring Managers to respect the accepted timeframe if they know what's the purpose of measuring them.

This allows the recruiting team to analyze:
- whether we've hit the salary range?
- what was the most common rejection reason?
- what source allowed to obtain the most matching applications?
- who (or what) was the bottleneck that the team needs to work on?

Result? Even better recruitment processes every single time.

STORY SHARED BY
Patrycja Migaszewska